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Coaching in Times of Crisis


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We are currently going through turbulent times leading organizations to reshape, reorganize, and experiment with novel ways of conducting business. Organizations need more than ever the support to cope and navigate in an obscure business environment with a lot of uncertainties.


Many studies show that coaching plays a pivotal role in supporting the organization and its employees during these difficult moments of uncertainty, instability, change, and transition.


Coaching by leaders and external coaches support organizations and employees in these circumstances.


According to Professor Erik de Haan, Director of the Center for Coaching at Hult Ashridge, it has been shown that coaching, both by leaders and by external coaches, can have a measurable impact on business results and personal effectiveness.


In addition, a lot of the research over the years has been showing enhanced 360-feedback scores: peers, managers, and self-scores improved with coaching over and above those same ratings for the control group of managers who did not receive coaching. Coaching seems to produce demonstrably increased self-motivation and resilience as a significant outcome in many studies. (“How does coaching support organization through crisis”)



Photo by Romain V on Unsplash


Several studies support the positive impact of coaching in challenging times. A selection of the best three studies is below:


1. Coaching can help you with efficiency: e.g. in call centers, operators who have the benefit of regular coaching conversations with their supervisors, make net time savings of a couple of minutes on their 1000 calls at the end of the day, despite the additional time that they need to be coached on the job. (Liu et al., 2008). These small savings add up to very considerable ones over time, making $18 per month per supervisor over and above the additional cost for coaching!


2. Coaching can also help with sales: pharma reps achieve about 10% better goals achievement on average if their manager was skilled at coaching (Dahling et al., 2015).


3. Coaching can also help with coping when you are in transition: it has been shown that preventative coaching helps to increase life and work satisfaction but also helps to reduce absence through sickness days during the year, with around 15% (Duijts et al., 2008). More is available at (“How does coaching support organization through crisis”)


Additional research conducted by (De Haan et al., 2019) showed the effectiveness of coaching, which was perceived by senior managers and line managers. The measured personality characteristics before and after the six months of executive coaching, there were two significant and beneficial effects on personality derailers in leadership, something that is highly relevant at top levels of organizational leadership. (“How does coaching support organization through crisis”)


Research confirms that Coaching makes real and significant positive differences in organizations. The effective use of coaching programs increases organizations' productivity, reduces absenteeism and helps to build a resilient and positive organizational culture.

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